Is Your SaaS Going International?

Is Your SaaS Going International?


Global expansion is one of the most exciting things a SaaS company can do. The global market has been growing exponentially and it’s getting more competitive by the minute. When you decide to expand beyond your home country, there are many things that go into planning for the transition. Here are some of the biggest challenges we see companies face when expanding globally:

SaaS companies are often forced to expand quickly.

SaaS companies are often forced to expand quickly. With a limited sales pipeline and the need for rapid growth, expanding into new regions can be a challenge for a company. The problem is that each region has unique cultural and business practices that must be considered when entering it. In addition to these challenges, your current sales team may also have different expectations about how to sell in each new market.

All sales pipelines are different.

  • A sales pipeline is like a journey.
  • Some countries are more mature than others. Their businesses have more money and are more likely to buy products and services from companies in their country.
  • Each country has its own unique sales culture, or different ways of doing business. For example, some countries focus on face-to-face meetings as the primary way of interacting with customers, while others rely mostly on email communication. The size of the sale is also important: smaller deals may be harder to close in some countries because there’s less trust between buyer and seller (and vice versa).

There’s no one size fits all approach to growth planning.

In a global market, it’s important to understand that there is no one size fits all approach to growth planning. Your business strategy and goals should be tailored specifically to the local markets you want to sell in or develop. In fact, you may find that your product or service can be used as an entry point into a new market, but once there, you need different strategies for different countries or regions.

For example: Your company has a software solution that helps businesses with their HR functions such as payroll and benefits management. You want to expand globally but don’t have enough resources of your own yet so you decide on outsourcing some of the more tedious parts of customer support such as answering questions about how much money people will make at their new job after switching careers from data scientist (data science not being taught yet in many schools). You soon realize though that this doesn’t work as well because some countries have different laws about what employees are allowed access when switching companies; also some countries have more stringent privacy laws than others which means if an employee asks one question too many about his/her future salary then they could get fired under false pretenses!

Sometimes, the best thing to do is slow down and reassess before you grow too fast.

One of the most common mistakes SaaS companies make when expanding globally is rushing into it. It’s easy to get excited about new markets and want to go all out. However, doing so can lead you to expand too fast and too far, which can result in faster growth but also increase your risk profile.

You also shouldn’t underestimate how difficult it can be for a company to adapt once they are already established in one market but not another. For example, if you’re based in Europe but want to establish yourself as an international brand (and perhaps even go beyond Europe), then there are going to be some cultural differences that might prevent your product from resonating with certain geographic audiences or segments of society within those regions where you choose not yet have a presence—and even more so if these groups aren’t accustomed to using similar technologies as those who live in high-income countries like Germany or France.”

To be successful in global expansion, SaaS companies need to plan carefully and use data effectively.

To be successful in global expansion, SaaS companies need to plan carefully and use data effectively.

First, they must have the right people in place to lead the effort. A regional manager with experience and knowledge of different cultures will help with localizing products and services. For example, if you’re expanding into Asia Pacific countries like Japan or South Korea where there’s a strong focus on group dynamics, it may be beneficial for your product roadmap to include features that encourage collaboration among customers.

Second, it’s important for companies looking to expand globally to create a strategy that aligns with their business goals and identifies clear priorities for how they want their brand represented across different regions at home and abroad. This can be accomplished by evaluating what data is most relevant when making decisions about which markets will receive resources first (i.e., whether growth opportunities outweigh profitability) so as not only ease expansion but also ensure success once established there later down road.”


In conclusion, we can see that there are many challenges for SaaS companies when it comes to global expansion. The key is to plan carefully and use data effectively. If you don’t have the resources or expertise in-house, consider partnering with a trusted partner who has the experience you need today while helping you build your own capabilities tomorrow.